Outline
Objective
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Initial Logo Concepts
Initially, the app’s name was Misimasi, but after some time, it was changed to Storki. At that point, this logo was considered the final one. However, after receiving feedback from stakeholders that the logo should not be so obvious in indicating pregnancy, the name was changed from Misimasi to Storki. Now, the stork is the brand’s mascot.
To provide a personalized, intuitive, and supportive experience that guides women through all stages of pregnancy and the initial year of motherhood, using AI-driven insights and recommendations to ensure the health and happiness of both the mother and her baby.
The stork was chosen as the brand mascot for the pregnancy tracker app because it's a widely recognized symbol of childbirth in Western culture. Rooted in European folklore, where storks were believed to deliver babies to families, this association aligns perfectly with the app's focus on pregnancy and new beginnings, making it an ideal and meaningful mascot.
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Pregnancy tracker
Storki is an AI companion, designed to serve as a comprehensive pregnancy partner for women. By integrating advanced AI named Misimasi, the app supports users from the planning stage of pregnancy through to the end of the first year after childbirth. It offers a holistic approach to health and well-being for both mother and baby, incorporating standard features of pregnancy management apps while centering around the innovative Misimasi AI.
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