Custom Typography (HabitHike) A variation incorporating custom-designed typography for the brand name HabitHike. The bespoke lettering style complements the adventurous theme and reinforces brand identity, ensuring visual consistency alongside the mascot.

I refined the silhouette of the horn and adjusted the facial structure of the mascot to enhance its overall form and character appeal.

We chose the mountain goat as the mascot for the Habithike app because it perfectly embodies the spirit and values of our app. Habithike is a habit tracker app with a theme centered around hiking and adventures. Just like a mountain goat, which is known for its ability to navigate the toughest terrains with agility and boldness, our users are encouraged to overcome challenges and stay on track with their goals, no matter the obstacles they face. The mountain goat symbolizes resilience, speed, and determination—qualities that align perfectly with the journey of personal growth and habit-building that our app promotes.

Mascot on a Cliff A variation featuring the mascot standing on a cliff, symbolizing a “top of the world” moment representing victory, bravery, and a sense of achievement. This aligns closely with the mascot’s core personality traits of courage, determination, and adventurous spirit.

variation

Why Mountain Goat??

Final Iteration

About HabitHike

Habit Tracker App

Logo Animation

Selected One

Logo concepts

After reviewing a few logo designs, we have decided to make a mountain goat our mascot.

Before

This logo was finalized for further exploration and alterations, including changes to the horns and the addition of an "H" impression in the background.

HabitHike is a habit tracker app designed to transform simple, routine tasks into an adventurous and engaging experience. By incorporating elements of gamification, HabitHike turns the often mundane process of habit formation into a fun and motivating journey, helping users stick to their goals and make lasting changes.

Client Project

After

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